Seasonal events replaced sequels for most of the genre. The economics behind that decision are simpler than they look.
Mei Halim · Strategy & Data Analyst 7 min read
The maths of retention
A returning player costs a fraction of a new install to reach. Once a studio has a stable tile grid that people understand, adding a seasonal layer is cheaper than teaching a new audience a new game. That is the whole argument.
Regional publishers are consolidating, mid-range Android is setting the technical ceiling, and localisation budgets are moving from translation to co-creation.